Key Concepts

In the premliminary task I looked at ways in which media key concepts could be applied in helping with the production of the college magazine. I used the acronym LIIAR - Language, Institution, Ideology, Audience and Representation to help me do this.

Language:
Text- The text on the front cover should be relevant to the images and the contents of the inside pages of the magazine.
Font- The font should be appropriate to the rest of the magazine, this includes the colour, style and boldness of the writing. It is important to keep the magazine fun and attractive to attract the audience which would be 16-19year old students therefore the font must be bright and adventurous.

Institution:
The institution of this magazine would be the college, the students would write this magazine aimed at other students. I think this is a good idea as they would know what to include in the magazine and what other students (their peers) would benefit from reading about.

Ideology:
Ideology is a set of beliefs and values, what the magazine believes in or what message they want to get across to the reader. In this case Wyke is all about furthering your education so i will include information on education and student life.


Audience:
The audience of this magazine would be students both male and female between the ages of 16 and 19 generally with the odd exception. Because my college would be a magazine written for and by Wyke Sixth Form College students it would be Wyke students the magazine is aimed at as the contents of the magazine would not be relevant to any other individual who did not attend this college.

Representations:
The main image on the front cover of the magazine should represent an event for example of something relating positively to the college, which would also be followed by the main article.