LIIAR

Language; Media language can be a selection of or all written, verbal, non verbal, aural and aesthetic communication.

Institution; A media institution is an established, often profit-based organization, that deals in the creation and distribution of advertising, entertainment and information services. An example of this would be Q which is an institution that also has a website, a magazine and a website for example.

Ideology; This is what the media language is trying to communicate. It is usually a set of ideas about what the institution wants to represent in the magazine whilst continually keeping the target in audience in mind making sure they give them what they want.

Audience; The audience is what the product is made to aim for. This could be based on several sectors including age, gender, sexuality, wealth or occupation for example. Each text has a primary audience in which it aims to attract. The primary audience of something can easily be identified by looking closely, for example if a magazine has an image of a young, new pop girl group then generally the magazine will be targetted at young girls.

Representation;
-What's on it?
-How will it portay the image of stereotype for people to buy it
-Denotation
-Connotation
-Form, how i present it
-Stereotypes