Through researching different music magazines i have decided to aim my target audience at 16-24. I chose this age as some of the language which may be used in the magazine may be unappropriate for a younger age and people over the age of 24 who are maybe more settledand out of the whole student lifestyle by then may be uninterested. It will be alot easier to aim this as my target audience as music is a dominated thing in the lives of people between these ages.
To ensure that i will aim the magazine at my target audience i will make sure i give them what they want. I will make the magazine looks young and fresh but also to fit in with my genre of indie/rock. I want my magazine to stand out apart from others which is one of the main reasons of the brand name "RBL".
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